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AI and Software Studio

We build and fine-tune the AI behind your product.

SJM Labs designs, trains, and ships production AI systems: custom fine-tuned language models, intelligent apps, and the mobile and web platforms that put them in front of real users.

Currently in production
idrak. Bilingual LLM
Fine-tuned Arabic and English language model, trained on a 230k-example curated instruction dataset.
230k
Examples
2
Variants
AR/EN
Bilingual
In App Review
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Fine-Tuned Models
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Training Examples
0
Apps Shipped
0
Years Experience
What sets us apart

We do not wrap APIs.
We train models.

Most so-called AI products are a prompt and a call to a third-party API. We build the full pipeline: dataset sourcing, cleaning, deduplication, fine-tuning, evaluation, and deployment, so the intelligence in your product is actually yours.

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Model Fine-Tuning
LoRA and full fine-tunes on open-weight base models, tailored to your domain and language.
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Dataset Engineering
Sourcing, cleaning, deduplication, and quality calibration pipelines built for scale.
Inference and Deployment
Self-hosted or cloud inference, optimized for latency and cost at production scale.
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AI-Native Products
Intelligence embedded directly into apps: chat, search, generation, not bolted on.
Our Product

What we are building.

Applied AI, built end to end and fine-tuned in-house.

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idrak
Bilingual AI, fine-tuned in-house

idrak is SJM Labs' in-house bilingual language model family, built for Arabic and English from the ground up rather than adapted after the fact. The idrak family includes two varia...

In Review AI Featured
Explore idrak →
Who we are

A studio obsessed with building the right thing.

SJM Labs Ltd is a software and applied-AI studio founded to build digital products that make a real difference. We work at the intersection of machine learning, design, and engineering.

From dataset to deployment, we own the full lifecycle: model training, strategy, UI and UX design, frontend and backend development, and ongoing support. A lean, focused team that moves quickly without cutting corners.

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Headquarters
East Ham, London, UK
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Registered Company
SJM Labs Ltd. No. 16811168
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Clients
UK and International
Experience
5+ years. AI, iOS, Android, Web
Our Vision

Build intelligence that outlasts the brief.

We believe great AI products are not just about a model card. It is about clarity of thought, respect for the user, and the discipline to say no to the things that do not matter.

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We do not wrap APIs, we train models
Every AI feature we ship is ours end to end, from raw data to deployed weights.
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Ownership mentality
We treat every product as if it were our own, because the best ones usually are.
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Built for scale
Architecture and infrastructure decisions made today should not limit you in two years.

Our mission is to give ambitious founders and companies the same AI and software quality that was once only available to the biggest organisations in the world.

Saud Al Mutairi. CEO, SJM Labs
What we do

AI-first product development.

From fine-tuned language models to native mobile apps, everything your product needs, under one roof.

01
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AI and LLM Engineering
Fine-tuning, dataset pipelines, RAG, and inference infrastructure for production AI systems.
PyTorchLoRAvLLM
02
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Mobile App Development
Native and cross-platform apps for iOS and Android, from social platforms to AI-powered tools.
iOSAndroidFlutter
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Web Application Development
Full-stack web applications built for performance, from customer products to internal dashboards.
Next.jsReactNode.js
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API and Backend Engineering
Robust APIs and real-time backend systems that power your product and scale reliably under load.
NestJSRESTWebSockets
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UI and UX Design
Interfaces that feel intuitive from the first interaction, designed for real users.
FigmaPrototyping
06
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Cloud, DevOps and Infra
CI/CD pipelines, containerisation, and self-hosted infra for AI inference and web at scale.
DockerLinuxCI/CD

Ready to build something remarkable?

We are currently taking on new projects. Let's talk about yours.

Start a conversation →
Get in touch

Let's build something great.

Have a project in mind, or just want to explore what we can build together? Drop us a message and we will get back to you within one business day.

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Office
Office 15360, 182 to 184 High Street North
East Ham, London E6 2JA, United Kingdom
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Company Registration
SJM Labs Ltd. Company No. 16811168
Registered in England and Wales
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